Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores 53% of the 14 million users were men between the ages of 18 and 34. In addition, WiFi technology had made serving in-store advertising easier, which pushed QR codes further down the “must have” list.ĭuring the month of June 2011, 14 million American mobile users scanned a QR code or a barcode. QR codes saw a sharp increase in popularity when they were first introduced, but then started steadily declining in popularity when they were not widely adopted by Apple and Samsung smart phone manufacturers. Unless you work in the marketing industry, chances are you’ve probably only heard of them occasionally.Ī QR code is essentially an enhanced version of the average barcode. However, they can hold roughly 350 times the amount of information that could be stored on a typical one dimensional barcode.
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